Outdoor advertising in Tashkent

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Outdoor advertising in Tashkent

Outdoor advertising is visual messages of an informational and informational nature, placed outdoors. Static images are usually used in combination with text for this purpose, and the video format is somewhat less common in this area. Outdoor advertising media can be placed on the exterior surfaces of buildings or other suitable objects. In addition, the use of mobile structures is widespread, outdoor advertising is often placed on vehicles.

Since a person perceives about 90% of all information available to him through his eyesight, outdoor advertising is functionally necessary for almost any business. Its main task is to convey a brief amount of information in a short time and attract the attention of a potential client. The result of the correct application of outdoor advertising is an increase in sales, as well as an increase in the company's popularity. At the same time, an important role is played by thoughtful visual design, when placing outdoor advertising, the angle of its visibility should also be taken into account.

Outdoor advertising objects can be classified in two main directions:

1. Network. Such advertising is massive in nature and is not tied to the area, in this case, multiple copies of an image or video are used. Online placement is used to advertise goods and services with high demand and prevalence rates. Often repeated outdoor advertising is only part of a complex marketing strategy affecting entire cities and countries.
2. Local outdoor advertising objects are common in small and medium-sized businesses, they are designed to attract the attention of a potential customer to a specific point. In the manufacture of outdoor advertising of this type, the originality of the design plays a particularly important role. This service is widely in demand in various sectors of the service sector and among small shops.

Outdoor advertising can also be divided according to the type of construction, format or size of the occupied area. Let's try to look at some examples in more detail:

• Billboard This is a large shield installed along streets and highways. Such outdoor advertising will be noticed by both motorists and pedestrians, therefore, it creates good audience coverage. The average time to view information on a billboard is about three seconds, which is why it is better not to place long texts on them.
• Citylight This is a weather-proof structure equipped with a backlight. Citylights are usually located on the street along sidewalks, as well as near shopping malls, bus stops and other crowded places. This type of outdoor advertising is mainly aimed at pedestrians and is suitable for placing medium volumes of text.
• Pillar One of the least expensive types of outdoor advertising. It is usually a small mobile structure with a simple installation. The production of outdoor advertising of this type does not involve large labor costs and has a low price.
• The sign is used to alert the observer about which company is located inside the building. It usually contains the company logo and the name of the organization, as well as information about the operating mode.
• Transit advertising is located on the sides of various vehicles, which gives it a serious advantage in the form of wide coverage. Such advertising moves around the city every day and will be noticed by a huge number of people. In most cases, this format is used by organizations with a solid advertising budget.
• Digital advertising is focused on the use of LED screens and is capable of showing not only a static image, but also videos. Such graphics look attractive at any time of the day. The most extensive type of digital advertising is the media facade.

In the examples given, a far from complete list of types of external advertising is considered. In conditions of great competition against a general informative background, outdoor advertising should stand out from other competitors. This necessity generates a wide variety of design solutions and means of their implementation.

You can order the manufacture and installation of outdoor advertising in Uzbekistan and Tashkent using our directory. The current page of our website contains a list of advertising agencies and other companies offering their services in this market segment.

The Golden Pages business Directory is constantly updating its catalog of contact details of organizations involved in the production and placement of outdoor advertising. If you work in this area, in this section of our website you can publish information about your offer for free, which will have a beneficial effect on the promotion of your company.